market with a share of 43.5 percent in 2015, said the res▓earch company.The North America sugar substitute▓s market is expected to exce

tes in length? Why does the content a▓ttract them? How has short video market growth▓ been after regulation?Individuals: A new way of entertainmentThe short video is slowly filling up ▓the fragments of time. They are perfect for young, tech-savvy consumers who take their ▓mobile devices everywhere and use them to access ▓social media or to fill in short breaks between activities. "Short videos are popular because they are complementary to traditional audio and▓ video content on the Internet," Sun

Jiashan, of the Chinese National Acad

emy of A▓rts, told Xinhua.Compared with long-form videos, the shorter version has many advantages, including time-saving and being responsive to audience needs.Companies: A new way to generate contentUsing th▓is format to generate content is rapidly becoming a global phenomenon. China’s biggest Netflix-like streaming site iQiyi ▓finally has a plan to get into user-ge▓nerated short-form videos.“It’s different now. We’ve noticed apps featur

China, India, Japan, and South Korea dominating the growth.Rising prevalence of health problems related to sugar consumption in eme

ing short-▓form video are taking off,” Gong Yu, iQiyi CEO, told Bloomberg Television on May 18.Companies like Tencent, Sohu, and iQiyi have all started providing short video content. Even governme▓nt agencies are getting involved.On May 19, International Museum Day, Douyin joined with seven country-level museums in China to launch creative short videos on cultural relics. ▓The two videos have been seen more tha▓n 118 million times and received 6.5 million times likes and over 170,000 shares.&l

dquo;The government a▓ctions could be

regarded as a chance for the health▓y development of the industry," Chen Zhou, a strategic ▓consultant with YY Inc. told Xinhua.The shortcut is often a ▓wrong cutWhile the short video meets the audiences' needs,▓ concerns over vulgar, violent, gory, pornographic and other harmful content still exist.According to Xinhua, one of the most watched videos on Kuaishou was about a 14-year-old girl giving birth to a child. It received many "likes" on h▓er page, raising se

InstagramPlease scan the QR Code to follow us on WechatChinese short video market shows s▓trong growth amid misstepsChinese short vide

rious public concerns because many vie▓wers are young, including teenagers.According to the China Internet Network Information Center (CNNIC), China had a total of 579 million online video vi▓ewers and 422 million live streaming viewe▓rs by the end of 2017. Su Hua, CEO of Kuaisho▓u, admitted that the firm didn't comply with gove▓rnment rules regarding the birthing video or the morality behind it since they pursued the c▓lick rate blindly. The "Provisions on the Administration of Internet Live-

Streaming Servic▓es," which took effe

ct in 2016, indicates the short video platform has classification mana▓gement and content review obligations.In response t▓o the criticism, Kuaishou has deleted the relevant video and issued an apology on▓ its official account on Weibo, and opened a self-supervision page on the company's official website.Make a better environment for the market“The Chi▓nese short video industry ought to keep away from ‘vu▓lgar’ content and hold the chance and cour

坒or short online videos in China started as early as 2011.One of the recent success stories concerns Kuaishou, which received a 350-m

se▓. The short video, as a high place ▓of popularity, should not become a moral depression or an illegal place,” according to The People’s ▓Daily.There is no doubt that online video companies mu▓st strengthen content management and rely not only on the regulatory policy but also their s▓elf-supervision. After evolving, short video apps may have the opportunity to be among the first Chinese apps to successfully gain worldwide reach. Please scan the QR Code to follow us on Instagra▓mPle

ase scan the QR Code to follow us on W

echatVolkswagen ex▓pands footprint in Chinese marketVolkswagen expands footprint in Chinese marketVolkswagen ex▓pands footprint in Chinese market05-28-▓2018 20:47 BJTCHANGCHUN -- FAW-Volkswagen ▓Automotive Co., Ltd. announced on Monday that a new produ▓ction base opened in Qingdao in east China▓'s Shandong Province, marking an expansion of the leading European automaker in the world's biggest auto market.FAW-Volkswagen, a joint venture between FAW Group and Volksw